新闻联播版春晚走向“晚春“

发表：2011-02-08 11:04

近几年，每到中国新年过后，有越来越多的中国电视观众觉得：中央电视台(CCTV)举办的「春晚」节目娱乐功能，往往体现在晚会之后。什么意思呢？因为，这些年的春晚节目内容，脱离了中国人团圆的传统主题，成了娱乐版的新闻联播，在网上，「春晚」已经变成人们嘲弄的对像。

今年兔年的春晚设法「贴近民众」，找了三个草根，灌進大量的网路语言，然而，这样的刻意贴近，民众并不买帐。

北京丰台区董女士：「央视的都是包装的都是假的。他们弄的…再精彩，都是假的。」
黑龙江赵先生：「那个春晚，给执政者化妆的东西，我们不看那东西！看了没用，每年都看都生气…」

《南方都市报》认为：已经背负着太多使命、太多包袱的春晚，从导演到演员都绷得过紧的「春晚」，实际上已经贴近不了民众了。在网上，春晚已经基本变成人们嘲弄的对像。以至于有人说，春晚的娱乐功能，往往体现在晚会之后。

黑龙江赵太太：「政府的体制是牵线的，导演如果不按他们的思路去做的话，他的节目就不可能在中央电视台播出的。所以说不是导演的责任，也不是演员的责任，就是体制的问题。」

央视春晚从初露头角，到举国关注，到日渐式微，但它已经融入了百姓的生活。《济南日报》认为：支撑着观众看下去的已经不再是这个节目本身，而是它本身已经成了某种传统。这也是央视春晚年年被人骂、年年还能吸引人坐在电视机前的根本原因之一。不过，报导说，曾经代表着举国欢聚一堂的央视春晚正在逐渐走向「晚春」。

对于重金打造的「春晚」不断被恶评，作家野夫对《德国之声》也表示，根本原因就在于中国的审查制度。整个中国的领袖干预文艺，节目不是为老百姓制作的。

中国知名的文化评论人「十年砍柴」认为，现在的「春晚」节目安排得太拙劣，对意识形态和话语权的控制太厉害。例如，非要在其中加入『国泰民安、领导得力』等等，成为一统天下，同一个版本的春晚。

北京市民：「所以我们现在能够看到动态网、自由门…我们就可以看得清楚一些。」

央视春晚口碑下滑，骂声不断，但形成了一枝独秀的「春晚经济」。央视6.5亿元的广告赞助收入，成为了最大的买家。门票也能从一个侧面反映春晚大买家的秘密。有评论认为，这意味着，继文化垄断、演艺资源垄断、收视垄断之后，「春晚」在销售环节的垄断。

有网友发帖，发现一份「2011年央视春晚赞助商清单及展示清单」，这份清单列出了8项兔年央视春晚植入的广告！

现在，春晚已经超越了快乐、团圆的传统主题，成了娱乐版的新闻联播，成了捞钱、作秀工具。所以网友说：春晚想说爱你不容易呀，你需要改版了。

In recent years, more and more Chinese TV viewers find the drama of CCTV Chinese New Year TV Show is not in the program but in the aftermath. The theme of the show is veered away from traditional celebration and family reunion, turning into an entertaining version of CCTV』s Daily News.Hence, an object of ridicule online.

To show its “closeness to the people,” the program used lots of Internet buzzwords.However, people gave it the cold shoulder.

Beijing resident Ms. Dong：“All things of CCTV are packaged up and fake…
Regardless of their brilliance, they are fake.”

Mr. Zhao of Heilongjiang：“It is a make-up show for those in power. We don』t watch that kind of thing! It is useless and makes us all angry every year.”

Southern Metropolis Daily believes, CCTV』s New Year TV show is overburdened
by missions and baggage.From its directors to the actors, all appear nervous.
It is unable to come close to the people now. On the Internet, it has become a laughing stock,as “its drama is in the aftermath.”

Mrs. Zhao from Heilongjiang：“The system of the regime is a puppet-master.
If the directors don』t do as they』re instructed, their shows cannot be broadcasted on CCTV. So you can』t blame the directors or the actors.
The problem is the system.”

CCTV New Year TV Show used to be China』s focus.Though gradually declining during the past several decades, it has integrated into people's lives. Jinan Daily wrote, it no longer attracts the audience,but people still watch it as it is now a tradition. That』s why the show can still get some audience
although it is criticized every year. The report said, the CCTV New Year Show is withering away.

In regards to criticisms of the expensively-made show,writer Yefu told Deutsche Welle, the fundamental reason lies in China's censorship. The entire ruling elite interfere with the arts.The show is not made for the people.

The well-known Chinese cultural critic, “Cutting Wood for a Decade”, thinks the programs in CCTV New Year Show are of poor quality, with evident control of ideology and speech. The programs used slogans such as “effective leadership of officials ensures peace and prosperity.”

Beijing resident: We are able to use Free Gate Net to access more information and see things clearly.

The increasing unpopularity of CCTV New Year Show has drawn waves of criticism,
but it helps bring tons of money. Apart from 650 million yuan in commercials,
tickets sale also revealed that CCTV was the big winner. Some believe that following the cultural monopoly, performing arts resource monopoly and ratings monopoly, the show』s distribution channel is also monopolized.

Netizens posted online the 2011 Show sponsor list.It reveals 8 commercials planted in the show.

The show has gone beyond the traditional theme of family reunion, to become an entertaining version of CCTV Newsand a device for making money and making show.
Netizens commented: CCTV New Year Program, it is not easy to love you. Yeah, you need a revision.

来源:NTD【禁闻】

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